In this solo episode of Growth Conversations with Ashley Frank, Ashley shares why it’s time to “eff the how for now” and focus on the story.

Too often, entrepreneurs and business leaders lean heavily on features and functionality to sell their offers. But features don’t create connection — stories do. Features justify the decision, but it’s the emotional anchor of story that drives it.

You’ll hear:

• Why even everyday choices (like ketchup or childhood foods) are really about nostalgia and story.

• The danger of features-only selling — and why it turns you into a commodity.

• How leading with story helps you stand out and create deeper connection.

• Practical steps to weave your “why” into your business narrative.

If you’re stuck in the weeds of the “how,” this episode will help you zoom out, reconnect to your story, and lead with what really sells: emotion and meaning.

I'm looking for guests! If you—or someone you know—has a growth story to share, message me on Instagram (@theashleyfrank) or LinkedIn to line up a future conversation.