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Real insights about sales and business, written by a real human.

Weekly notes on the experiments I run in my own business, what I’m learning, and what it takes to build a business (and life) you love.

Borrow an idea, try it in your business, keep what works and leave the rest.

BusinessI spent $204 on Meta ads. Here's what happened in week one.I'm moving beyond referrals and testing paid ads to build an online audience. Here's the setup, the real numbers, and what I still don't know after week one.October 31, 2026 · 10 min read

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