Most sales conversations fall flat before they even begin.

Why?

Because too many entrepreneurs treat discovery calls like a pitch — instead of what they really are:
A chance to lead, to listen, and to build trust before a single offer is ever made.

In Episode 8 of Growth Conversations, I break down exactly how to run discovery calls that feel collaborative instead of transactional — and position you as a trusted advisor (not just another vendor or service provider).

If you’ve ever felt awkward, rushed, or ghosted after a call, this one’s for you.

🔍 In this episode, we cover:

• The real purpose of a discovery call (and why it’s not to close the deal)

• The 5 biggest mistakes that silently sabotage trust

• A practical framework you can follow on every call

• How to ask better questions that build credibility and clarity

• Why slowing down actually helps you close faster

💡 Big Takeaway:

Great discovery calls aren’t about impressing — they’re about understanding.
When you slow down, ask deeper questions, and lead with curiosity, you create a space where potential clients feel safe, seen, and confident saying yes.

And that’s what builds long-term business — not just one-time wins.