Most sales don’t happen after the first conversation. In fact, the majority of buyers aren’t ready to purchase right away. The secret isn’t chasing a magic number of touch points — it’s aligning your message with where your buyer is in their journey.

In this episode of Growth Conversations, Ashley Frank breaks down what to share at each stage of the buyer journey — Problem, Consideration, and Decision — plus two surprising stats that reveal why most salespeople give up too soon.

If you want a simple, intentional strategy for turning touch points into real deals, this episode is for you.