Most people treat sales like a performance — memorized scripts, logic-heavy pitches, and a pressure to sound impressive.

But the best salespeople?
They do something radically different.
They slow down, ask deeper questions, and uncover what really matters to the person sitting across from them.

In this episode of Growth Conversations, I’m breaking down the difference between selling a solution and connecting to the emotion behind the sale. You'll learn:

• Why emotional clarity closes more deals than logic

• How to move beyond surface-level needs like “more leads” or “better systems”

• My 4-step framework for discovery calls that go two layers deeper

• A real-world example of how one expert entrepreneur overcame sales anxiety and built a business around connection

If you want to stop feeling like you're pitching and start feeling like you're partnering with your clients — this one’s for you.