How Ashley Frank Builds Trust Through Personal Branding — Interview on Spark by ivari

In today’s world, consumer trust is at an all-time low — and for insurance advisors and service-based professionals, trust isn’t optional. It’s the foundation. That’s why personal branding has become one of the most important tools for anyone trying to grow a sustainable business.

I recently joined the team at ivari on their podcast, Spark… On the Go, to talk about exactly that: how to create a personal brand that builds trust, attracts the right clients, and helps you stand out in a crowded market.

🎧 Listen to the Full Interview on Spark... On the Go

💡 Key Takeaways from the Episode:

• Trust is your brand’s currency. If you don’t earn trust, you don’t earn business.

• Personal branding isn’t about being flashy. It’s about being clear, consistent, and authentic.

• The biggest mistake? Trying to appeal to everyone. You end up resonating with no one.

• You already have a brand — it’s how people talk about you when you’re not in the room.

• Building a brand intentionally helps you grow a business that’s aligned, profitable, and referral-driven.

💬 Why This Matters for Insurance Advisors

The sales landscape has changed. People aren’t looking for more information — they’re looking for someone they can trust. As an insurance advisor, your ability to connect emotionally and build long-term relationships is what separates you from the competition.

That starts with owning your brand DNA and showing up consistently. Whether you're focused on business growth, building stronger client relationships, or improving your sales strategy, your brand is the tool that ties it all together.