🎙️ Episode 20 | Why Scripts and Tactics Don’t Close Deals

Sales isn’t acting—and buyers can smell a script from a mile away.

In this episode of Growth Conversations, I explain why scripts and tactics are a thing of the past, and why the real close comes from leading authentic conversations. Instead of pushing through memorized lines, you’ll learn how to build trust, uncover relevance, and create confidence—the three drivers that actually move deals forward.

This episode is packed with practical takeaways you can use right away to sell without feeling salesy.

I'm looking for guests! If you—or someone you know—has a growth story to share, message me on Instagram (@theashleyfrank) or LinkedIn to line up a future conversation.