Ashley Frank recording a podcast episode about leading discovery calls that build trust

🎙️ Episode 8 -  Slow Down to Speed Up | How to Run Discovery Calls That Build Trust and Lead to Yes

June 24, 20251 min read
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Most sales conversations fall flat before they even begin.

Why?

Because too many entrepreneurs treat discovery calls like a pitch — instead of what they really are:
A chance to lead, to listen, and to build trust before a single offer is ever made.

In Episode 8 of Growth Conversations, I break down exactly how to run discovery calls that feel collaborative instead of transactional — and position you as a trusted advisor (not just another vendor or service provider).

If you’ve ever felt awkward, rushed, or ghosted after a call, this one’s for you.

🔍 In this episode, we cover:

  • The real purpose of a discovery call (and why it’s not to close the deal)

  • The 5 biggest mistakes that silently sabotage trust

  • A practical framework you can follow on every call

  • How to ask better questions that build credibility and clarity

  • Why slowing down actually helps you close faster


💡 Big Takeaway:

Great discovery calls aren’t about impressing — they’re about understanding.
When you slow down, ask deeper questions, and lead with curiosity, you create a space where potential clients feel safe, seen, and confident saying yes.

And that’s what builds long-term business — not just one-time wins.

Ashley Frank is the host of Growth Conversations, a podcast and blog exploring the intersection of business and personal growth. With over 15 years of experience in sales leadership and entrepreneurship, Ashley brings real-world insights, honest stories, and practical strategies to help people grow—not just in business, but as humans.

Ashley Frank - Growth Conversations

Ashley Frank is the host of Growth Conversations, a podcast and blog exploring the intersection of business and personal growth. With over 15 years of experience in sales leadership and entrepreneurship, Ashley brings real-world insights, honest stories, and practical strategies to help people grow—not just in business, but as humans.

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