For consultants, coaches and advisors who sell high‑value work

The next group starts soon. Be the first to know.

Build Your Sales System

Selling doesn’t have to feel like selling. In 12 weeks, with a small group of peers, you’ll build a simple sales system that fits you, working on your own business every week. You’ll leave knowing what to say, where every client conversation stands, and how to fit sales into your week, all in a way that feels good to you.

Join the priority waitlist How it works

What do I say?Your way of selling, written down

How I start a conversation
The questions I ask
How I talk about price
How I follow up

Where’s everyone at?Every client conversation, in one place

TalkingSarahDanLee

Proposal sentMikeAna

Said yesPriyaTom

How do I fit it all in?A sales week that fits your work

Tuesday: follow up on proposals
Thursday: two client conversations
Friday: look at what’s working

Built in 12 weeks

You’re great at the work. Selling it is the hard part.

Most experts were never taught to sell, and the scripts and tactics they tried felt nothing like them. So selling feels pushy, awkward or inconsistent. The good news: the best sales conversations don’t feel like selling at all. They feel like helping someone make a good decision, with a simple system behind you.

How it works

This isn’t training you sit through. It’s 12 weeks of taking action and building your sales system, inside your own business.

A small group

12 weeks, virtual, with 8 to 10 expert entrepreneurs. Capped, so everyone gets real attention.

Weekly live calls

90 minutes each week: a short, focused lesson, then an hour working on your business, not a hypothetical one.

Three 1:1 sessions

The first is a deep dive to map your business. Use the other two when you need them most, to turn what you’re learning into action.

Support between calls

Direct access to me by text and email, plus a hot seat call at least once a month to bring all your questions.

Your program portal

Templates, frameworks, videos and call recordings, plus an AI tool to help you prepare for and debrief your sales calls.

After the 12 weeks

Lifetime access to all the program content and resources, and invitations to future events.

Is this the right fit for you?

This is for you if…

You sell your expertise. Consultants, advisors, coaches, agency owners and other experts who get paid for what they know.
You’ve sold your main service more than once, and your clients got results.
You’re ready to get paid what you’re worth. Maybe you sell by the hour or know you’re undercharging. You want to lead with your value, and price your work to match.
You want to sell in a way that feels natural to you, without scripts, pressure or pretending to be someone you’re not.
You’re willing to put in the work. You’ll give it focused time every week for 12 weeks, because this is building, not just training.

It’s not the right fit yet if…

You’re still working out what you sell, or haven’t sold it yet.
You want hard-close tactics, or someone else to do the selling for you.
This is a side project or hobby you’ll get to when there’s time. This program is for people building a real, profitable business they love.

Not sure where you land?

Ashley Frank and Shalisha Pikel smiling together on a sunny patio — $500$10K+

Client story

From $500 websites to $10K+ strategic partnerships.

Shalisha is a web designer and agency owner. She was great at the craft, working 16-hour days and stuck competing on price. Together we rebuilt how she positioned, priced and sold her work, and turned one-off projects into long-term partnerships.

4×business growth in under a year
$10K+months, consistently

I stopped selling and started leading real customer conversations. My business has grown, and I finally feel confident in my pricing and positioning.

Shalisha P., Web Designer

Hear Shalisha’s full story on the podcast

What clients say

I went from guessing my way through sales to having a clear process, better follow-up, and the confidence to move up-market.
Michael K., Financial Services
One meeting with Ashley completely changed my approach. I went from feeling stuck and confused to having a clear strategy for how to market myself and move forward with confidence.
Helen G., Mortgage Advisor
I came in with a general understanding of what I needed to do, and left with laser-specific steps and exact action items for my sales outreach. In one 45-minute session, I uncovered changes that would have made my past prospects much more likely to say yes.
Mash C., Tech Founder

Your coach

Hi, I’m Ashley.

I’ve spent 20+ years in professional sales, leadership, training and business strategy, and I’ve trained and coached more than 1,000 sales professionals. I won’t hand you a script. We’ll build a way of selling that fits who you are, and I’ll be in your corner for all 12 weeks.

20+ years: in professional sales, leadership, training and business strategy
1,000+: sales professionals trained and coached
ICF member: and Associate Certified Coach (ACC) candidate
Keynote: What If You Are the Competitive Advantage?

More about me

Questions, answered

When does the next group start?

The next group starts in fall 2026. Join the priority waitlist and you’ll hear first, along with the full 12-week outline.

How do I join?

The program only opens to people on the priority waitlist. Once you’re on the list, you’ll get exclusive content leading up to doors opening, to help you grow while you wait. When doors open, waitlist members get first access.

What does it cost?

Join the priority waitlist and I’ll share everything you need to decide, including the price. It’s designed so you can earn your investment back within the 12 weeks. There’s no pressure to join, and you can unsubscribe anytime.

How much time will this take each week?

One 90-minute live call, plus time to put that week’s work into your business. Most of every call is spent working on your business, not listening to a lecture.

What if I miss a call?

Every call is recorded and in your portal, and you can bring questions to me between calls.

Will my business details stay private in a group?

Yes. Everyone in the group agrees to keep what’s shared on our calls confidential, so you can talk openly about your clients, pricing and numbers. You’ll never be asked to share anything you’re not comfortable sharing.

How is this different from a sales course?

A course gives you more information. This helps you know what to do with it. Every week follows the same rhythm: learn one idea that matters (Know), shape it to fit your business (Integrate), then practise it with coaching until it’s second nature (Master). And you do it alongside a small group, working on your own business, not a hypothetical one.

Not sure you’re ready? and find out where to start.

Already selling consistently?

1:1 coaching with Ashley is for established business owners with steady sales who are ready for what’s next: building a team, putting stronger systems in place, or growing beyond what you can do on your own. Spaces are limited.