For consultants, coaches and advisors who sell high‑value work

You’re great at what you do. Let’s get more of the right people to say yes.

Build a simple, consistent approach to sales that works the way you do. Create more opportunities, lead sales conversations with confidence, and stop wondering where your next client is coming from.

Build your sales system

Find out what’s really slowing down your sales, and what to fix first.

When you shift from selling to guiding a buyer toward a decision, everything changes, for you and for them.

Ashley Frank

Does this sound like you?

“People hire me because of what I know. I’m good at the work I do. Selling myself consistently is the uncomfortable part.”

If so, you’re in the right place.

You built your business on referrals. Getting to the next level takes a system.

Referrals got you here. Then you wanted to grow, and almost overnight your sales seemed to break. Now you’re chasing leads, competing on price, and the advice everywhere says the same thing:

Build the perfect funnel
Manufacture urgency
Memorize scripts
Send hundreds of cold emails
Let AI do the work

You started this business because you love what you do. But selling has you questioning whether this is really for you. Don’t give up. There’s a better way to build a good, profitable business.

How many of these sound familiar?

Check any that feel true for you.

My sales are feast or famine, and I’m always chasing the next client.Referrals are working, but I don’t know how to grow beyond them.I always seem to get “I need to think about it,” and then no response.I get awkward talking about price, or I discount to win the work.My follow-up lives in my inbox, on sticky notes and in my head, so leads slip through.Selling feels heavy and unnatural, like it’s not really me.

You’re not alone. There’s a simpler way to build a business you love.

Ashley Frank, arms crossed, in front of a window overlooking the city

Hi, I’m Ashley. I believe in you.

Sales Coach & Trainer

20+ years in professional sales, leadership, training and business strategy · ICF member and ACC candidate

I work with people who are exceptional at what they do but find selling uncomfortable, inconsistent or just not them. I won’t hand you a script. We’ll build a way of selling that fits who you are, and I’ll be in your corner while you put it to work.

You’ll leave with a sales system that feels good to you and the people you serve, and one you can run on your own.

More about me

You don’t need more information. You need to know what to do with it.

You’ve read the books, watched the videos and saved the scripts. The hard part is knowing what fits your business, and trusting yourself to act on it. Know, Integrate, Master takes you from information to action to results:

KnowLearn the foundations
The frameworks, the systems and the psychology behind why they work.
IntegrateMake it your own
Shape each framework to fit your business, your personality and the people you serve.
MasterMake it second nature
Practise, get coaching and refine until selling feels natural, and you trust yourself to make the right call.

See how the program works

Find out what’s really slowing down your sales.

A few quick questions. About two minutes. A clear first step, made for your business.

Ashley Frank and Shalisha Pikel smiling together on a sunny patio — $500$10K+

Client story

From $500 websites to $10K+ strategic partnerships.

Shalisha is a web designer and agency owner. She was great at the craft, working 16-hour days and stuck competing on price. Together we rebuilt how she positioned, priced and sold her work, and turned one-off projects into long-term partnerships.

4×business growth in under a year
$10K+months, consistently

I stopped selling and started leading real customer conversations. My business has grown, and I finally feel confident in my pricing and positioning.

Shalisha P., Web Designer

Hear Shalisha’s full story on the podcast

Build a Business You Love

For expert entrepreneurs building a profitable business in a way that works for them.

33The Identity Shift Nobody Talks AboutJune 16, 2026 · 20 min

32The Essential First Step Most Business Owners SkipJune 9, 2026 · 43 min

31Welcome to Your 2026 Halftime ShowJune 2, 2026 · 20 min

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What clients say

I went from guessing my way through sales to having a clear process, better follow-up, and the confidence to move up-market.
Michael K., Financial Services
One meeting with Ashley completely changed my approach. I went from feeling stuck and confused to having a clear strategy for how to market myself and move forward with confidence.
Helen G., Mortgage Advisor
I came in with a general understanding of what I needed to do, and left with laser-specific steps and exact action items for my sales outreach. In one 45-minute session, I uncovered changes that would have made my past prospects much more likely to say yes.
Mash C., Tech Founder