A more human approach to sales
Build a sales system
that actually works.
Stop winging your sales. Start building a system that helps you show up, as you, with confidence.
“When you shift from selling to guiding a buyer toward a decision, everything changes for you and for them.”
- Ashley Frank
Where things go wrong
Technology can't fix a sales process you haven't figured out yet.
Most businesses don't have a shortage of tools or tactics.
They have too many.
You're chasing shiny objects. Trying the next tactic, hoping this one will finally click.
You're trying to fit into somebody else's way of selling.
Using scripts and tactics that don't feel like you — and creating tension in the process.
You're adding technology too soon.
CRMs, automations, funnels and AI can't create a foundation that isn't there yet.
No wonder you're exhausted.
We do things differently. We figure out how sales should work for you first. Then we build the system around it.
First, we build the framework
A way of selling that works for you.
Before we build software, automations or another funnel, we map out how sales should actually work in your business — and help you get comfortable selling within it.
01
Get clear on what you want.
What are you actually building? What does “done” look like? Make sure you're building your vision — not borrowing somebody else's.
02
Find your sales style.
Find a way to communicate, build trust and guide decisions that feels natural to you — without forcing tactics that create tension.
03
Map your customer journey.
Define what happens from opportunity to decision: how you qualify, have conversations, follow up and keep the right opportunities moving.
04
Grow on purpose.
Know which activities and numbers actually move your business so you can stop waiting for sales and start creating growth proactively.
Then, we build the system
Put the framework into action.
Once we know how sales should work in your business, we build the infrastructure around it with SalesGuide.app which is powered by GoHighLevel.
One place to manage opportunities, follow up consistently, stay accountable and see what's actually happening in your sales.
Less software to manage.
More clarity about what happens next.
One clear sales process
Know what happens from opportunity to decision.
One place to follow up
No more leads disappearing into inboxes, notebooks and sticky notes.
Know what matters
Track the few numbers and activities that tell you whether sales is moving.
Build consistency
Use technology to reinforce good sales habits instead of adding complexity.
Free Resources
Ideas and tools to help you build a business that works for you.
Articles, guides and practical resources on sales, business and growth — without adding more noise to your plate.
11 Lessons That Helped Me Grow and Thrive in a Down Economy
11 sales lessons learned during a down economy, from staying consistent and adapting your approach to building a sales system that works. ...more
Business Growth
September 15, 2026•6 min read
Podcast
Business is about more than making the numbers work.
Build a Business You Love is about sales, growth, leadership and the human side of building something that actually works for you.
Some episodes are practical. Some are personal. All of them are conversations about building with more intention.
Thrive Growth Lab™
A human-first sales engine for expert entrepreneurs who are done winging it.
Designed to help you confidently guide buyers from first conversation to clear decisions. Without pressure, awkward tactics, or pushy sales energy.
In 12 weeks inside Thrive Growth Lab, you’ll move from:
Chasing leads → confidently leading
Random selling → a predictable process
Awkward closings → confident asks
Vendor mindset → trusted expert
Winging it → simple system that works
Be the first to know when enrollment opens + get early access details.
CLIENT RESULTS
What happens when you build a Growth Engine.
“I stopped selling and started leading real customer conversations. My business has grown, and I finally feel confident in my pricing and positioning.”
- Shalisha P. | Web Designer
“I went from guessing my way through sales to having a clear process, better follow-up, and the confidence to move up-market.”
- Michael K. | Financial Services
“Ashley brings a personalized approach that helped us improve our sales conversations and create real momentum in our business. We’re more confident, more aligned, and seeing better results.”
- Jesse B. | Tech Founder
“One meeting with Ashley completely changed my approach. I went from feeling stuck and confused to having a clear strategy for how to market myself and move forward with confidence.”
- Helen G. | Mortgage Advisor
From $500 Websites to $10K+ Strategic Partnerships
In less than 12 months, Shalisha transformed her business from struggling to sell $500 websites to working with clients investing $5,000–$10,000 in long-term partnerships.
By shifting how she positioned her work and how she led customer conversations, she moved from transactional projects to strategic relationships.
Today, Pikel Designs has grown over 300%, with recurring revenue streams that create stability while delivering deeper value to her clients.
Most importantly, she’s no longer just delivering websites. She’s helping her clients achieve real business growth.
Hello I'm Ashley
I believe your business should work for you — not the other way around.
I'm a sales strategist, trainer and coach. I help entrepreneurs and teams get clear about what they're building, learn how to sell in a way that feels natural and turn it into a system they can actually rely on.
“The goal isn't to make you sell my way. It's to help you build a way of selling that works for you.”
I also write and host Build a Business You Love because the business we're building matters — but so does the person building it.
Hello, I'm Ashley Frank, and I believe in you.
We live in a world with more information and more ways to connect than ever before.
But buyers and business owners feel overwhelmed, disconnected, and unsure who to trust.
More tools. More automation. More noise.
And somehow, real connection feels harder to find.
I believe business doesn’t grow through pressure. It grows through understanding.
Not scripts, tactics, or tricks.
But real conversations that help people make confident decisions.
I also don’t believe business owners need more knowledge.
They need expert guidance that bridges what they already know to what they want, with a focus on implementation that actually moves the needle.
Because knowledge alone won’t grow you or your business.
That’s why I don’t just teach.
I help you implement. Hands-on, building the backbone of your business. Your Growth Engine.
I work with people who are ready to do the work, build something real, and create a business they can rely on.
I’ve got you. Let’s do this.
Ready to transform how you grow your busienss?
