For consultants, coaches and advisors who sell high‑value work

Cohorts start every month. Be the first notified when doors open.

Build Your Sales System

Selling doesn’t have to feel like selling. In 12 weeks, with a small group of peers, you’ll build a simple sales process that fits you, and the system that runs it, working on your own business every week. You’ll leave knowing what to say, where every client conversation stands, and how to fit sales into your week, all in a way that feels good to you.

How it works

You’re great at the work. Selling it is the hard part.

Most experts were never taught to sell, and the scripts and tactics they tried felt nothing like them. So selling feels pushy, awkward or inconsistent. The good news: the best sales conversations don’t feel like selling at all. They feel like helping someone make a good decision, with a simple system behind you.

How it works

This isn’t training you sit through. It’s 12 weeks of taking action and building your sales system, inside your own business.

A small group

12 weeks, virtual, with 8 to 10 expert entrepreneurs. Capped, so everyone gets real attention.

Weekly live calls

Each week: a short, focused lesson, then time working on your business, not a hypothetical one.

Your system, set up and running

We build your sales system together, in your business: your messaging, lead management, pipeline and follow-ups. You leave with it working, not a binder on a shelf.

Know where your next sale is coming from

Build the confidence to know where your next client is coming from, never miss a follow-up, and grow a business that earns a good income without chasing sales.

Get the full details, exclusive bonuses and much more by .

Built with you, not handed to you

From winging it to more predictable sales.

You build a sales process that fits you, and the system that runs it every day. The process makes the system make sense, and the system makes the process stick.

BeforeAfter
No process, so results feel left to chanceA simple system with more predictable results
Sticky notes, the inbox, and follow-ups carried in your headOne place for everything in sales, from first conversation to yes, at your desk or on the go
You’ve tried tools before, and “it doesn’t work”A system built on sales foundations first, so the technology finally works
Hearing that AI will fix everythingKnowing why you win, why you lose, and how to improve
Not confident, and not sure you even want to sellMore confident, and selling in a way that feels good to you

It saves you time and makes sure nothing slips through the cracks.

Is this the right fit for you?

This is for you if…

  • You sell your expertise. Consultants, advisors, coaches, agency owners and other experts who get paid for what they know.
  • You’ve sold your main service more than once, and your clients got results.
  • You’re ready to get paid what you’re worth. Maybe you sell by the hour or know you’re undercharging. You want to lead with your value, and price your work to match.
  • You want to sell in a way that feels natural to you, without scripts, pressure or pretending to be someone you’re not.
  • You’re willing to put in the work. You’ll give it focused time every week for 12 weeks, because this is building, not just training.

It’s not the right fit yet if…

  • You want someone else to do your selling for you. This is hands-on: you’ll learn your own sales first, so you know exactly what to hand off when you build a team.
  • You prefer hard-close tactics or a script to memorize.
  • You don’t yet have the weekly time to give it. This program is for people building a real, profitable business they love.
Sounds like you? Get the pre-launch resources and first notice when doors open.
Ashley Frank and Shalisha Pikel smiling together on a sunny patio
$500$10K+

Client story

From $500 websites to $10K+ strategic partnerships.

Shalisha is a web designer and agency owner. She was great at the craft, working 16-hour days and stuck competing on price. Together we rebuilt how she positioned, priced and sold her work, and turned one-off projects into long-term partnerships.

  • 4×business growth in under a year
  • $10K+months, consistently
I stopped selling and started leading real customer conversations. My business has grown, and I finally feel confident in my pricing and positioning.
Shalisha P., Web Designer
Hear Shalisha’s full story on the podcast

What clients say

  • I went from guessing my way through sales to having a clear process, better follow-up, and the confidence to move up-market.
    Michael K., Financial Services
  • One meeting with Ashley completely changed my approach. I went from feeling stuck and confused to having a clear strategy for how to market myself and move forward with confidence.
    Helen G., Mortgage Advisor
  • I came in with a general understanding of what I needed to do, and left with laser-specific steps and exact action items for my sales outreach. In one 45-minute session, I uncovered changes that would have made my past prospects much more likely to say yes.
    Mash C., Tech Founder
Ashley Frank

Your coach

Hi, I’m Ashley.

I’ve spent 20+ years in professional sales, leadership, training and business strategy, and I’ve trained and coached more than 1,000 sales professionals. I won’t hand you a script. We’ll build a way of selling that fits who you are, and I’ll be in your corner for all 12 weeks.

20+ years
in professional sales, leadership, training and business strategy
1,000+
sales professionals trained and coached
ICF member
and Associate Certified Coach (ACC) candidate
Keynote
What If You Are the Competitive Advantage?
More about me

Questions, answered

When does the next group start?

New cohorts start every month. Join the priority waitlist and you’ll hear first when doors open for the next one.

How do I join?

The program only opens to people on the priority waitlist. Once you’re on the list, you’ll get exclusive pre-launch resources leading up to doors opening: practical tools to help you grow while you wait. When doors open, waitlist members get first access.

What does it cost?

Join the priority waitlist and within your first week I’ll share everything you need to decide, including the price and payment options. It’s designed so you can earn your investment back within the 12 weeks. There’s no pressure to join, and you can unsubscribe anytime.

Do I have to switch from the tools I use now?

No. Most people build their system in HighLevel, and your first three months are included. HighLevel can usually replace several tools at once, like Calendly for booking calls, Mailchimp for email, your CRM, forms and text messaging, so everything in sales lives in one place. If you already use a CRM you love, you can apply your sales process there instead, and I’ll help you shape it.

How much time will this take each week?

One 90-minute live call, plus time to put that week’s work into your business. Most of every call is spent working on your business, not listening to a lecture.

What if I miss a call?

Every call is recorded, so you can catch up whenever suits you.

Will my business details stay private in a group?

Yes. Everyone in the group agrees to keep what’s shared on our calls confidential, so you can talk openly about your clients, pricing and numbers. You’ll never be asked to share anything you’re not comfortable sharing.

How is this different from a sales course?

A course gives you more information. This helps you know what to do with it. Every week follows the same rhythm: learn one idea that matters (Know), shape it to fit your business (Integrate), then practise it with coaching until it’s second nature (Master). And you do it alongside a small group, working on your own business, not a hypothetical one.

Be the first notified when the doors open

Join the priority waitlist and get exclusive pre-launch resources to help you sell with more confidence while you wait. Practical tools, not fluff.

Already selling consistently?

1:1 coaching with Ashley is for established business owners with steady sales who are ready for what’s next: building a team, putting stronger systems in place, or growing beyond what you can do on your own. I work with a small number of 1:1 clients at a time, so each one gets my full attention.

Apply for 1:1 coaching

A few quick questions so I can see where you are and where you want to go. I review every application personally.

These next three help me see whether 1:1 coaching or the group program is the better fit for you. If you’re unsure, or would rather not say, leave them blank and we’ll talk about it on our call.

Where do you want help? (choose any)

I read every application myself and reply personally within one business day.

Build Your Sales System · Priority waitlist

Be the first notified when the doors open

The program only opens to the priority waitlist. While you wait, you’ll get exclusive pre-launch resources to help you sell with more confidence right now. Practical tools you can use, not fluff.

No spam. Unsubscribe anytime.